Although people are talking about copyright, the real reason is SEO. If you write just the recipe, your site appears lower in the search results than those with

Although people are talking about copyright, the real reason is SEO. If you write just the recipe, your site appears lower in the search results than those with all the fluff (or so it was believed). Ask most of the people who write those recipes - they claim to hate writing all that fluff, and that's why all of them have a "Jump to recipe" link. See this, for example: https://www.searchenginejournal.com/google-explains-how-it-ranks-recipe-website-content/499692/ https://www.searchenginejournal.com/google-explains-how-it-r...