Apple runs on PR and it would be very easy to lose control of the narrative. It’s a touchy subject and the nuance here revolves around things the average news c

Apple runs on PR and it would be very easy to lose control of the narrative. It’s a touchy subject and the nuance here revolves around things the average news consumer probably lacks context on. There’s a very real chance that headlines of the variety “Apple makes donation to charity to pay Russian hackers” float around. It’s not even wrong (though it lacks a lot of context). I’m doubtful Kaspersky is even that mad about it; they knew they weren’t getting paid at the outset.