I hate when something tries to sell me a framework, like, following the "stories in 8 steps" for making concise points, because obviously the question that foll

I hate when something tries to sell me a framework, like, following the "stories in 8 steps" for making concise points, because obviously the question that follows is: Why 8? Why not 7 or 9? If that's just an opinion then I'd rather have it backed by something more than "it worked for you" Did it work for you despite this, or thanks to this? Would somebody else's 9 step program work better? Did somebody distill it down to some other more elegant principles that you just happened to follow by doing the 8-step thing? There's never anything rigorous in the realm of marketing & communication courses