>People don't want everything tied to one identity, one service, one login. You'd be surprised. People want a neat solution so they don't have to deal with mul

>People don't want everything tied to one identity, one service, one login. You'd be surprised. People want a neat solution so they don't have to deal with multiple nuissances. They worry less about vendor lock-in (if they even understand the issue unless it's bitten them, and then they can consider the costs of switching as totally normal and expected, similar to how they just go find app replacements for platform-exclusive software).