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EV was never really good for anything because names aren't unique. The Beatles' record label is called Apple. So is a large tech company. Either of them could g
by zrm 2y ago
EV was never really good for anything because names aren't unique. The Beatles' record label is called Apple. So is a large tech company. Either of them could get an EV cert that says "Apple" on it. You can form a brand new entity that has the same name as an existing one. Trademarks are specific to the region and industry. Many individuals have the same first, middle and last name as another person.
ICANN domain names are one of the rare type of names that are actually globally uniquely assigned.
- nailer 2y agoYes, naming conflicts within the United States where multiple companies can register the same name in different states are one of the issues I mentioned that Google did not address. Your point about trademarks is also valid.
- account42 2y agoThere is also the point that people fooled by app1e.com will also be fooled by some similarily creative company name hack. And that's even before realizing that there are legit companies whose name has little to do with the brands customers know. In the end EV certs only pushed the name verification issue from one protection racket (ICANN) to another protection racket (EV certs providers) without actually providing much additional security. I'm glad that they are gone.
- nailer 2y agoIt's more likely www.apple.com.shop/buy-mac/macbook-pro. And yes, DNS is much harder for regular people to understand than company names.