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So... the content is irrelevant :) All that matters is presentation and then you'll have "engagement". No need to be talking about anything interesting.

• another-dave 2y ago
  The post isn't saying that though. It's saying that presentation is important _too_ (which is most definitely is). I think a lot of people can relate to "I did good work, why is it not landing well?" > Please respond to the strongest plausible interpretation of what someone says, not a weaker one that's easier to criticize. Assume good faith.
  • nottorp 2y ago
    But what if my interpretation of 'engagement' (and 'content creation' while we're at it) excludes good faith? The way I see it, 'content creation' is all about quantity not quality or having any message/goal. And 'engagement' is about getting people to react emotionally (doesn't matter if positively or negatively) to get them to spam your 'content' to others.
• stevage 2y ago
  I realised recently that many of the posts I see on social media that have the highest engagement achieve it through...ambiguity. People interpret the thing differently, then argue about their understanding, creating "engagement". Often the ambiguity isn't even intentional, it's just vague communication.
  • czl 2y ago
    "Strategic ambiguity" can help a political party capture more voters than they otherwise would for similar reasons. Useful because it gives flexibility in decision-making and helps in managing different expectations without committing to a specific course of action. By being vague, leaders can avoid conflicts and keep their options open, allowing them to adapt to changing situations and negotiate better outcomes. Effective in diplomacy and business, where clear, direct statements might limit possibilities or provoke opposition.