Not saying that what they did is not commendable (in my mind even if you get more than 10 users, your app/site is already great), but ultimately it was a copy.

Not saying that what they did is not commendable (in my mind even if you get more than 10 users, your app/site is already great), but ultimately it was a copy. There was nothing original as such. Just an app with Indianised version of a bird sound won't work in the long haul right ? Also their user base gain was because of controversies, you bring controversial public, they're gonna want that sort of environment. One more thing worked for them was Nationalism, Indian platform, for Indians, by the Indians type of thing. That also will only take you so far. I still like the app, it's just that, it's not going to be the "Big thing" that they promised their investors.