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> For people interested in AI research, there's nothing new here. Was anyone expecting anything new? Apple has never been big on living at the cutting edge of

> For people interested in AI research, there's nothing new here. Was anyone expecting anything new? Apple has never been big on living at the cutting edge of technology exploring spaces that no one has explored before—from laptops to the iPhone to iPads to watches, every success they've had has come from taking tech that was already prototyped by many other companies and smoothing out the usability kinks to get it ready for the mainstream. Why would deep learning be different?

deleted 2y ago
[deleted]
jeanlucas 2y ago
> For people interested in AI research I think he is pointing out for people interested in research. OTOH, it is interesting to see how a company is applying AI to customers at the end. It will bring up new challenges that will be interesting from at least an engineering point of view.
IOT_Apprentice 2y ago
Apple was first with 64 bit iPhone chips. Remember Qualcomm VP at the time claimed it was nothing. Apple Silicon for M1 was impressive for instant in low power high performance.
- lolinder 2y ago
  Those are both still (major) incremental improvements to known tech, not cutting-edge research. Apple takes what other companies have already done and does it better.
  - sunshinerag 2y ago
    all cutting-edge research other companies are supposedly doing are also incremental. Depends on your vantage point.
- prmoustache 2y ago
  But last at bringing a calculator on the iPad =)
  - viscanti 2y ago
    No one has ever brought a native (not 3rd party) calculator to the iPad before. Apple is the first.
    - froggit 2y ago
      > No one has ever brought a native (not 3rd party) calculator to the iPad before. Apple is the first. I'm not sure I understand... Considering apple makes the ipad, wouldn't all ipad calculators other than apple's be 3rd party by definition?
csvm 2y ago
Prototyping tech is one thing; making it a widely adopted success is another. For instance, Apple was the first to bring WiFi to laptops in 1999. Everyone laughed at them at the time. Who needs a wireless network when you can have a physical LAN, ey?
- Matl 2y ago
  On the other hand, people who laughed at them removing the 3.5mm jack can still safely laugh away.
  - throw0101d 2y ago
    > On the other hand, people who laughed at them removing the 3.5mm jack can still safely laugh away. Then laugh at Samsung and their flagship line of phones as well, since they haven't had headphone jacks for a while now. "After Note 10 dumps headphone jack, Samsung ads mocking iPhone dongles disappear" (2019): * https://www.cnet.com/tech/mobile/after-removing-headphone-jack-samsung-ads-mocking-iphone-dongles-disappear/ https://www.cnet.com/tech/mobile/after-removing-headphone-ja... "Samsung is hiding its ads that made fun of Apple's removal of headphone jack": * https://www.androidauthority.com/samsung-headphone-jack-ads-1017246/ https://www.androidauthority.com/samsung-headphone-jack-ads-...
    - tivert 2y ago
      >> On the other hand, people who laughed at them removing the 3.5mm jack can still safely laugh away. > Then laugh at Samsung and their flagship line of phones as well, since they haven't had headphone jacks for a while now. "After Note 10 dumps headphone jack, Samsung ads mocking iPhone dongles disappear" (2019): I totally do. One of the problems with Apple is the industry seems to mindlessly ape their good and bad decisions. Their marketing has been so good, many people just assume whatever they do must be the best way.
      - barbecue_sauce 2y ago
        At the time I felt like Apple was getting rid of the 3.5mm jack as a potential bottleneck for future iPhone designs (as one of the limiting aspects of form factor), but there still doesn't seem to be anything design-wise to justify it, even several years later. It is very clear now that it was merely to encourage Air Pod adoption.
rmbyrro 2y ago
I think you misinterpreted OP's comment. Apple makes it sound like there's smth new, but there isn't. They don't have to innovate, but it's good practice to credit who've done what they're taking and using. Also to use the names everyone else is already using.
- marci 2y ago
  The strange thing is Apple did mention (twice) in the article that their adapters are loras so I don't understand OP's comment.
  - aceazzameen 2y ago
    I gathered from OP's "huge development" comment he was talking about others people's popular perception that it wasn't a lora.
- steve1977 2y ago
  > Also to use the names everyone else is already using. That would be a very un-Apple thing to do. They really like to use their own marketing terms for technologies. It's not ARM, it's Apple Silicon. It wasn't Wi-Fi, it was AirPort. etc. etc.
  - gumby 2y ago
    > It wasn't Wi-Fi, it was AirPort. etc. etc. FWIW the term “airport” predated the name “wifi” — in those days you had to otherwise call it IEEE 802.11. And the name as great: people were buying them like crazy and hiding them in the drop ceiling to get around the corporate IT department. A nice echo of how analysts would buy their own apple II + visicalc to…get around corporate IT. I’m OK with Apple using “apple silicon” as the ARM is only part of it. Just commenting on your two examples; in general I agree with your point.
    - steve1977 2y ago
      As far as I know, both the AirPort trademark and the term Wi-Fi got introduced in 1999 (could be that AirPort was a couple of weeks earlier)
caseyy 2y ago
> Apple has never been big on living at the cutting edge of technology There was such a time. Same as with Google. Interestingly, around 2015-2016 both companies significantly shifted to iterative products from big innovations. It's more visible with Google than Apple, but here's both. Apple: - Final Cut Pro - 1998: iMac - 1999: iBook G3 (father of all MacBooks) - 2000: Power Mac G4 Cube (the early grandparent of the Mac Mini form factor), Mac OS X - 2001: iPod, iTunes - 2002: Xserve (rackable servers) - 2003: Iterative products only - 2004: iWork Suite, Garage Band - 2005: iPod Nano, Mac mini - 2006: Intel Macs, Boot Camp - 2007: iPhone and Apple TV - 2008: MacBook Air, iPhone 3G - 2009: iPhone 3Gs, all-in-one iMac - 2010: iPad, iPhone 4 - 2011: Final Cut Pro X - 2012: Retina displays, iBooks Author - 2013: iWork for iCloud - 2014: Swift - 2015: Apple Watch, Apple Music - 2016: Iterative products only - 2017: Iterative products mainly, plus ARKit - 2018: Iterative products only - 2019: Apple TV +, Apple Arcade - 2020: M1 - 2021: Iterative products only - 2022: Iterative products only - 2023: Apple Vision Pro Google: - 1998: Google Search - 2000: AdWords (this is where it all started going wrong, lol) - 2001: Google Images Search - 2002: Google News - 2003: Google AdSense - 2004: Gmail, Google Books, Google Scholar - 2005: Google Maps, Google Earth, Google Talk, Google Reader - 2006: Google Calendar, Google Docs, Google Sheets, YouTube bought this year - 2007: Street View, G Suite - 2008: Google Chrome, Android 1.0 - 2009: Google Voice, Google Wave (early Docs if I recall correctly) - 2010: Google Nexus One, Google TV - 2012: Google Drive - 2013: Chromecast - 2014: Android Wear, Android Auto, Google Cardboard, Nexus 6, Google Fit - 2015: Google Photos - 2016: Google Assistant, Google Home - 2017: Mainly iterative products only, Google Lens announced but it never rolled out really - 2018: Iterative products only - 2019: Iterative products only - 2020: Iterative products only, and some rebrands (Talk->Chat, etc) - 2021: Iterative products only, and Tensor Chip - 2022: Iterative products only - 2023: Iterative products only, and Bard (half-baked).
- barbecue_sauce 2y ago
  No Newton?
  - caseyy 2y ago
    Missed it, but should have been included for 1998. A very good example.

deleted 2y ago

[deleted]

jeanlucas 2y ago

> For people interested in AI research I think he is pointing out for people interested in research. OTOH, it is interesting to see how a company is applying AI to customers at the end. It will bring up new challenges that will be interesting from at least an engineering point of view.

IOT_Apprentice 2y ago

Apple was first with 64 bit iPhone chips. Remember Qualcomm VP at the time claimed it was nothing. Apple Silicon for M1 was impressive for instant in low power high performance.

lolinder 2y ago
Those are both still (major) incremental improvements to known tech, not cutting-edge research. Apple takes what other companies have already done and does it better.
- sunshinerag 2y ago
  all cutting-edge research other companies are supposedly doing are also incremental. Depends on your vantage point.
prmoustache 2y ago
But last at bringing a calculator on the iPad =)
- viscanti 2y ago
  No one has ever brought a native (not 3rd party) calculator to the iPad before. Apple is the first.
  - froggit 2y ago
    > No one has ever brought a native (not 3rd party) calculator to the iPad before. Apple is the first. I'm not sure I understand... Considering apple makes the ipad, wouldn't all ipad calculators other than apple's be 3rd party by definition?

csvm 2y ago

Prototyping tech is one thing; making it a widely adopted success is another. For instance, Apple was the first to bring WiFi to laptops in 1999. Everyone laughed at them at the time. Who needs a wireless network when you can have a physical LAN, ey?

Matl 2y ago
On the other hand, people who laughed at them removing the 3.5mm jack can still safely laugh away.
- throw0101d 2y ago
  > On the other hand, people who laughed at them removing the 3.5mm jack can still safely laugh away. Then laugh at Samsung and their flagship line of phones as well, since they haven't had headphone jacks for a while now. "After Note 10 dumps headphone jack, Samsung ads mocking iPhone dongles disappear" (2019): * https://www.cnet.com/tech/mobile/after-removing-headphone-jack-samsung-ads-mocking-iphone-dongles-disappear/ https://www.cnet.com/tech/mobile/after-removing-headphone-ja... "Samsung is hiding its ads that made fun of Apple's removal of headphone jack": * https://www.androidauthority.com/samsung-headphone-jack-ads-1017246/ https://www.androidauthority.com/samsung-headphone-jack-ads-...
  - tivert 2y ago
    >> On the other hand, people who laughed at them removing the 3.5mm jack can still safely laugh away. > Then laugh at Samsung and their flagship line of phones as well, since they haven't had headphone jacks for a while now. "After Note 10 dumps headphone jack, Samsung ads mocking iPhone dongles disappear" (2019): I totally do. One of the problems with Apple is the industry seems to mindlessly ape their good and bad decisions. Their marketing has been so good, many people just assume whatever they do must be the best way.
    - barbecue_sauce 2y ago
      At the time I felt like Apple was getting rid of the 3.5mm jack as a potential bottleneck for future iPhone designs (as one of the limiting aspects of form factor), but there still doesn't seem to be anything design-wise to justify it, even several years later. It is very clear now that it was merely to encourage Air Pod adoption.

rmbyrro 2y ago

I think you misinterpreted OP's comment. Apple makes it sound like there's smth new, but there isn't. They don't have to innovate, but it's good practice to credit who've done what they're taking and using. Also to use the names everyone else is already using.

marci 2y ago
The strange thing is Apple did mention (twice) in the article that their adapters are loras so I don't understand OP's comment.
- aceazzameen 2y ago
  I gathered from OP's "huge development" comment he was talking about others people's popular perception that it wasn't a lora.
steve1977 2y ago
> Also to use the names everyone else is already using. That would be a very un-Apple thing to do. They really like to use their own marketing terms for technologies. It's not ARM, it's Apple Silicon. It wasn't Wi-Fi, it was AirPort. etc. etc.
- gumby 2y ago
  > It wasn't Wi-Fi, it was AirPort. etc. etc. FWIW the term “airport” predated the name “wifi” — in those days you had to otherwise call it IEEE 802.11. And the name as great: people were buying them like crazy and hiding them in the drop ceiling to get around the corporate IT department. A nice echo of how analysts would buy their own apple II + visicalc to…get around corporate IT. I’m OK with Apple using “apple silicon” as the ARM is only part of it. Just commenting on your two examples; in general I agree with your point.
  - steve1977 2y ago
    As far as I know, both the AirPort trademark and the term Wi-Fi got introduced in 1999 (could be that AirPort was a couple of weeks earlier)

caseyy 2y ago

> Apple has never been big on living at the cutting edge of technology There was such a time. Same as with Google. Interestingly, around 2015-2016 both companies significantly shifted to iterative products from big innovations. It's more visible with Google than Apple, but here's both. Apple: - Final Cut Pro - 1998: iMac - 1999: iBook G3 (father of all MacBooks) - 2000: Power Mac G4 Cube (the early grandparent of the Mac Mini form factor), Mac OS X - 2001: iPod, iTunes - 2002: Xserve (rackable servers) - 2003: Iterative products only - 2004: iWork Suite, Garage Band - 2005: iPod Nano, Mac mini - 2006: Intel Macs, Boot Camp - 2007: iPhone and Apple TV - 2008: MacBook Air, iPhone 3G - 2009: iPhone 3Gs, all-in-one iMac - 2010: iPad, iPhone 4 - 2011: Final Cut Pro X - 2012: Retina displays, iBooks Author - 2013: iWork for iCloud - 2014: Swift - 2015: Apple Watch, Apple Music - 2016: Iterative products only - 2017: Iterative products mainly, plus ARKit - 2018: Iterative products only - 2019: Apple TV +, Apple Arcade - 2020: M1 - 2021: Iterative products only - 2022: Iterative products only - 2023: Apple Vision Pro Google: - 1998: Google Search - 2000: AdWords (this is where it all started going wrong, lol) - 2001: Google Images Search - 2002: Google News - 2003: Google AdSense - 2004: Gmail, Google Books, Google Scholar - 2005: Google Maps, Google Earth, Google Talk, Google Reader - 2006: Google Calendar, Google Docs, Google Sheets, YouTube bought this year - 2007: Street View, G Suite - 2008: Google Chrome, Android 1.0 - 2009: Google Voice, Google Wave (early Docs if I recall correctly) - 2010: Google Nexus One, Google TV - 2012: Google Drive - 2013: Chromecast - 2014: Android Wear, Android Auto, Google Cardboard, Nexus 6, Google Fit - 2015: Google Photos - 2016: Google Assistant, Google Home - 2017: Mainly iterative products only, Google Lens announced but it never rolled out really - 2018: Iterative products only - 2019: Iterative products only - 2020: Iterative products only, and some rebrands (Talk->Chat, etc) - 2021: Iterative products only, and Tensor Chip - 2022: Iterative products only - 2023: Iterative products only, and Bard (half-baked).

barbecue_sauce 2y ago
No Newton?
- caseyy 2y ago
  Missed it, but should have been included for 1998. A very good example.