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> executed a fantastic strategy to reposition themselves in industry discussions Just the usual marketing angle, IMO. It's not TV, it's HBO. No one is relucta
by worstspotgain 2y ago
> executed a fantastic strategy to reposition themselves in industry discussions
Just the usual marketing angle, IMO. It's not TV, it's HBO.
No one is reluctant to use the word smartphone to include iPhones. I don't think anyone is going to use the Apple Intelligence moniker except in the same cases where they'd say iCloud instead of cloud services.
It's also a little clunky. Maybe they could have gone with... xI? Too close to the Chinese Xi. iAI? Sounds like the Spanish "ay ay ay." Not an easy one I think. The number of person-hours spent on this must have been something.
- tmpz22 2y agoI don't think they actually expect "Apple Intelligence" to enter popular vernacular. I think it was more to drive home the distinction between what Apple is doing and what everybody else is doing.
- andsoitis 2y ago> distinction between what Apple is doing and what everybody else is doing it is artificial intelligence, applied intelligently. In Apple's case: "personalised AI system"
- swyx 2y agocorrect. last year instead of VR they went with Spatial Intelligence