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Interesting strategy. Focus on the only advantage local papers have -- the deep local connection -- and build the strategy around that. Might be a leaner newspa
by corry 14y ago
Interesting strategy. Focus on the only advantage local papers have -- the deep local connection -- and build the strategy around that. Might be a leaner newspaper with a smaller readership... but that will happen anyways.
Coupling this 'deep local' focus with a better social media strategy could help them survive. If you become THE source for all local news + provide an easy way for things to be shared / discussed via FB / Twitter, etc you can bring your competitive advantage to the digital realm.
- middus 14y agoI think local-centric newspapers could generally gain a lot from developing a community of customers, be it via FB/Twitter or their own website.
- vailripper 14y agoThe question I have is - with low readership numbers how do you support a news room that can provide in depth local coverage?
- chc 14y agoBy focusing your reporters just on the more in-depth stuff and running rewritten press releases for everything else, essentially.