iPod and iPhone did not cost the equivalent of 2 months' rent. Apple also had the advantage of being an exciting upstart against boring incumbents, where it cou

iPod and iPhone did not cost the equivalent of 2 months' rent. Apple also had the advantage of being an exciting upstart against boring incumbents, where it could enter the market late and still claim that they were the only ones "doing it right". None of these apply to Apple in 2024.