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Disclosure: I am not a financial analyst of any form. I did some searching and found the following: https://www.businessofapps.com/data/twitter-statistics/ htt
by DamnYuppie 2y ago
Disclosure: I am not a financial analyst of any form. I did some searching and found the following: https://www.businessofapps.com/data/twitter-statistics/ https://www.businessofapps.com/data/twitter-statistics/
If this data is accurate it is saying that advertising revenue has fallen from $4.5 Billion in 2021 to $2.5 Billion in 2023. In a vacuum that type of decline isn't something I would be celebrating. I have heard that they would be profitable in 2024. So I looked up their last Annual report, https://seekingalpha.com/filings/pdf/14719987 https://seekingalpha.com/filings/pdf/14719987, and it says in 2020 their "Total costs and expenses" were $3,689,691 with the biggest line item being R&D of $1,366,388. So it actually could be that they have lost revenue but are now profitable due to lower expenses mainly related to head count.
The question then becomes is the decline in revenue due to fewer employees or how Musk has positioned X and or behaved that has turned off advertisers? Some quick reading of the first link above shows that usage doesn't look to have declined since he took over.