5 ms·
Gotta say, from a branding point of view, it's completely perfect. Sometimes things as "small" as the letters in a companies name can have a huge impact decades
by maz1b 2y ago
Gotta say, from a branding point of view, it's completely perfect. Sometimes things as "small" as the letters in a companies name can have a huge impact decades down the road. AI == AI, and that's how Apple is going to play it. That bit at the end where it said "AI for the rest of us" is a great way to capture the moment, and probably suggests where Apple is going to go.
imo, apple will gain expertise to serve a monster level of scale for more casual users that want to generate creative or funny pictures, emojis, do some text work, and enhance quality of life. I don't think Apple will be at the forefront of new AI technology to integrate those into user facing features, but if they are to catch up, they will have to get into the forefront of the same technologies to support their unique scale.
Was a notable WWDC, was curious to see what they would do with the Mac Studio and Mac Pro, and nothing about the M3 Ultra or M4 Ultra, or the M3/M4 Extreme.
I also predicted that they would use their own M2 Ultras and whatnot to support their own compute capacity in the cloud, and interestingly enough it was mentioned. I wonder if we'll get more details on this front.
- hawski 2y agoI see what they did here and it is smart, but can bring chaos. On one side it is like saying "we own it", but on the other hand it is putting a brand outside of their control. Now I only hope people will not abbreviate it with ApI, because it will pollute search results for API :P
- tonynator 2y agoYeah real smart move to make your products initials unusable and unsearchable. Apple has done it again
- iansinnott 2y agoIndeed. I suppose they are hoping people will associate the two letters with their thing rather than the original acronym.
- zarzavat 2y agoPeople will just call it Apple AI like ATM machine.
- buildbot 2y agoYeah I feel like we are getting the crumbs for a future hardware announcement, like M4 ultra. They’ll announce it like “we are so happy to share our latest and greatest processor, a processor so powerful, we’ve been using it in our private AI cloud. We are pleased to announce the M4 Ultra”
- samatman 2y agoIt was speculated when the M4 was released only for the iPad Pro that it might be out of an internal need on Apple's part for the bulk of the chips being manufactured. This latest set of announcements gives substantial weight to that theory.
- buildbot 2y agoYeah that seems very reasonable/likely. The release of the training toolkit for Apple silicon too points that way: https://github.com/ml-explore/mlx-examples/tree/main/transformer_lm https://github.com/ml-explore/mlx-examples/tree/main/transfo...
- peppertree 2y agoI think the biggest announcement was the private compute cloud with Apple Silicon. Apple is building up internal expertise to go after Nvidia.
- dmix 2y agoCan you explain what that means for someone who missed part of the video today?
- theshrike79 2y agoThe Apple Intelligence cloud system uses Apple's own M-series chips, not Nvidia.
- ismepornnahi 2y agoBecause they will be running inference using much smaller models than GPT 4.
- int_19h 2y agoAt least they are honest about it in the specs that they have published - there's a graph there that clearly shows their server-side model underperforming GPT-4. A refreshing change from the usual "we trained a 7B model and it's almost as good as GPT-4 in tests" hype train. (see "Apple Foundation Model Human Evaluation" here: https://machinelearning.apple.com/research/introducing-apple-foundation-models https://machinelearning.apple.com/research/introducing-apple...)
- theshrike79 2y agoYea, their models are more targeted. You can't ask Apple Intelligence/Siri about random celebrities or cocktail recipes. But you CAN ask it to show you all pictures you took of your kids during your vacation to Cabo in 2023 and it'll find them for you. The model "underperforms", but not in the ways that matter. This is why they partnered with OpenAI, to get the generic stuff included when people need it.