I don't think HIPAA cares in the slightest about how a company calls themselves. If their normal operations involve working with what law says is a PHI, they go

I don't think HIPAA cares in the slightest about how a company calls themselves. If their normal operations involve working with what law says is a PHI, they gotta be compliant, even if they identify as a construction company (j/k). Or at least I was given this impression from my compliance trainings.