That took a while. In the rise of OS X, and popularity, people thought we were past the days of little website buttons with "This site best viewed in IE/Navigat

That took a while. In the rise of OS X, and popularity, people thought we were past the days of little website buttons with "This site best viewed in IE/Navigator", etc. Along came a slew of Apple faithful, who had spent the last years vehemently complaining about how this was an anathema to the principles of the web, gleefully repeating the same things, this time it was just an unspoken or less spoken "Works on Safari on my Mac, ship it". 37signals was definitely one of those. So it's not a new thing.