The moment you allow someone to rank above a government site for something the government site should do, you create the incentive to profit from that position.

The moment you allow someone to rank above a government site for something the government site should do, you create the incentive to profit from that position. Answering a question is probably harmless, but scrolling an extra 300 pixels is also harmless. At worst, consumers get scammed into paying for services they are entitled to for free (with a worse quality of service). Sometimes hundreds or thousands of dollars. It's not hypothetical, it's already happening.