Well, I can’t. The “free” market does not have that flexibility and for minor airports i have to fly to to visit my family there is only one airline I can book.

Well, I can’t. The “free” market does not have that flexibility and for minor airports i have to fly to to visit my family there is only one airline I can book. That said, ALL airlines do that because they can’t avoid leveling up with their competitors marketing so the choice you mention doesn’t actually exist. Considering that our consumer behavior can actually steer decisions in a corporation is a rather naïve take on the problem…