I used to work for a competitor to AutoDesk. Popular opinion was that we had, at least in a few key areas, a genuinely better product, but it was pretty discour

I used to work for a competitor to AutoDesk. Popular opinion was that we had, at least in a few key areas, a genuinely better product, but it was pretty discouraging trying to make headway against "but I already know Revit". Vendor lock-in in professional tools is an interesting topic. Sometimes it is active and malicious, but often it's just the natural tendency to keep using the tools you already know how to use.