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The edge you have from selling insurance is selling psychological safety, people pay to not feel negative. Maybe some gamblers can recognise moments they've bee
by Frummy 2y ago
The edge you have from selling insurance is selling psychological safety, people pay to not feel negative. Maybe some gamblers can recognise moments they've been irritated where some rule requires insurance, "let me embrace the risk on my own dammit"
- dartos 2y agoThe edge they have is providing more utility for you dollar, as OP said. That kind of edge is just having a good or service someone would pay for.