I feel the word "impact" is used to justify bending the role of engineering. It's like going to a restaurant and instead of ordering from the menu you ask for "

I feel the word "impact" is used to justify bending the role of engineering. It's like going to a restaurant and instead of ordering from the menu you ask for "something that will satisfy me and is worth my money"... to which the response would be "just tell me what you want". In the same way software companies ask engineers to create "impact" and "business value"... how about you just tell the engineer what you want.