Reddit is a good guerilla promotion platform. You just can't be overt about it. The stereotypical version is to change "look what I made" to "look what I found"

Reddit is a good guerilla promotion platform. You just can't be overt about it. The stereotypical version is to change "look what I made" to "look what I found" and all the ad complaints go away. You see this a lot in r/gaming where people post clips of games all day, but if you mention that you made the game in the clip, you get inane comments about how it's an ad. That said, books are hard to market no matter what. There's no visual hook like you have with games and movies. You can't just guerilla-shill it like a SaaS.