"At 100 million visitors, $25M translates to $4 a month per user in ad funds. $4, per user, per month, sustained for 24 months." Unless I'm misunderstanding wh

"At 100 million visitors, $25M translates to $4 a month per user in ad funds. $4, per user, per month, sustained for 24 months." Unless I'm misunderstanding what you are trying to say, you're off by an order of magnitude: $25M/100M = $0.25 Maybe it's not so insane after all.