> And, the idea that we need to all become influencers of some scale and amass our own audiences to get the word out about something is not practical or possibl

> And, the idea that we need to all become influencers of some scale and amass our own audiences to get the word out about something is not practical or possible. Just creates a long-tail for the platforms. This leaves a relative handful of platforms and influencers through which everyone must flow. >It produces an all-or-nothing effect, with tons of failures and a few outsized winners (relatively The “it” you are referring to here is math, or just the way networks work when the barrier to entry is zero and the speed of information flowing through networks is almost instant. Lots of things in nature follow a power law distribution because of it.