It’s a brave person who stakes their business on swimming against perceived common wisdom. I’ve seen it succeed, at least for a while, at some startups. The co

It’s a brave person who stakes their business on swimming against perceived common wisdom. I’ve seen it succeed, at least for a while, at some startups. The cognitive load of managing expectations of clients, investors, etc who are trained to expect the stand way of doing things seems to get too much though, over time.