In UX, the right way to think about your users is not that they are dumb, but that they are very smart but very busy, and don't have time for your app's bullshi

In UX, the right way to think about your users is not that they are dumb, but that they are very smart but very busy, and don't have time for your app's bullshit. It puts you in the right frame of mind when designing interfaces. It's not about dealing with dunces, but about being efficient with peoples time and attention.