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Just curious, has Apple ever claimed they’re a services company? I’m pretty sure that’s just what analysts claim Apple is trying to pivot to because they make a

• wkat4242 2y ago
  Doesn't making a lot of money from services kinda de facto mean becoming a services company? I agree it's different from like Microsoft as their hardware and walled garden is still key. But they certainly have been ramping up services especially if you consider non-IT stuff like Apple Music and TV+
  • nozzlegear 2y ago
    Oh definitely, they have tons of services and I personally use most of them. I was mostly just questioning this from the gp: > You keep claiming you’re becoming a services company, but then you keep doing things like this […] It seems to me that Apple doesn’t see itself as a services company despite offering all sorts of services. I think they still largely see themselves as a hardware company selling Apple hardware, and the services are just there to enhance that hardware or make it more enticing.