"The tai­lors have a simi­lar shtick as Jiro." It's interesting to me that the author unintentionally insults the very people he intends to put on a pedestal.

"The tai­lors have a simi­lar shtick as Jiro." It's interesting to me that the author unintentionally insults the very people he intends to put on a pedestal. I guess this is a nitpick, but a shtick is a gimmick. Jiro, the sushi chef, and Saville Row tailors are certainly not using gimmicks to drum up business.