This is the "damned if they do" side. I don't care what the principle was that kept them from doing it. "We'll make more money over the longer run if we don't d

This is the "damned if they do" side. I don't care what the principle was that kept them from doing it. "We'll make more money over the longer run if we don't do it" is a totally valid principle in my book. But if that's the case, then I'm looking down on them for throwing that away in favor of short-term gain now. Unless they can point to something specific and say, "Our reason was X. Now Y has happened, which makes X now an inferior strategy to Z, so we're doing Z now," they either should have done it sooner or shouldn't do it now. I don't see anywhere they're pointing at any Y that has happened.