The gateway to a monthly consumer subscription. Therefore important to Microsoft. Apple also uses dark patterns to try and get a monthly income from customers.

The gateway to a monthly consumer subscription. Therefore important to Microsoft. Apple also uses dark patterns to try and get a monthly income from customers. Apple has upsells and nag nag nag advertisements for iCloud. The irony with Microsoft is that I would consider paying a monthly fee for a modern version of Windows 2000 without extra features. No adverts, no telemetry, no OneDrive, no cloud signin, no store, no games installed as part of the OS, no MS junkware, no bullshit. Aside: why is there no "Windows for developers" - even Balmer knew "developers developers developers" was worthwhile but Microsoft has deleted that from its DNA: even though Apple's competition is a mixed bag.