I think any business has a series of key activities (the ones that are primarily resposible for generating ongoing value). What your key activities are depend l

I think any business has a series of key activities (the ones that are primarily resposible for generating ongoing value). What your key activities are depend largely depend on what type of business you are running. For instance, if you sell an undifferentiated commodity your key activities might be marketing (so people think of your widget first) and cutting costs (finding ways to be more efficient than your competition). Other times intellectual property may be more valuable. Many activities are important to most businesses, but some are more core to your business than others. I think the hard part is figuring out which activities are relevant to your value growth and focusing on doing those best. Identifying and focusing on there is the best way to generate