Well when the competition decides their strategy should be to sell 105% of the raster performance for 95% of the cost while having none of the software features

Well when the competition decides their strategy should be to sell 105% of the raster performance for 95% of the cost while having none of the software features that consumers want, no wonder Nvidia is dominating. Some features like DLSS are simply more important than raw raster performance and customers will buy those with such features.