Do people not talk about "red ocean/blue ocean" anymore? https://www.blueoceanstrategy.com/tools/red-ocean-vs-blue-ocean-strategy/ https://www.blueoceanstrateg

Do people not talk about "red ocean/blue ocean" anymore? https://www.blueoceanstrategy.com/tools/red-ocean-vs-blue-ocean-strategy/ https://www.blueoceanstrategy.com/tools/red-ocean-vs-blue-oc... The author's point is that a blue ocean strategy won't work in a red ocean. > This advice made sense when there wasn't much software out there. But the author is under the impression that until recently every market was blue ocean and now, suddenly, all are red. I can only assume he's been a heads-down dev not paying much attention to the business in the past.