I think it was two things mainly: 1) Pictures of mechanically-separated meat (the pink soft-serve) misattributed as LFTB. 2) Hysteria around the use of ammoni

I think it was two things mainly: 1) Pictures of mechanically-separated meat (the pink soft-serve) misattributed as LFTB. 2) Hysteria around the use of ammonia, which people read as "poison" rather than "food-safe antimicrobial agent". It was a dark day for reasoned discourse.