You're looking at Jiro charging $600 a head (looking at his website, the course starts at $350 but let's assume an average $600 for the sake of the argument), b

You're looking at Jiro charging $600 a head (looking at his website, the course starts at $350 but let's assume an average $600 for the sake of the argument), but for every Jiro there are other 50 sushi masters out there who are probably as good as Jiro (†), are charging only $60~100 per person and still have empty seats every night. (†) If we are to trust Japanese TV shows, most TV celebrities can't tell a $500 sushi from a $50 one.