They also messed up with their computer system. I forget the details from the account I read, but it had to do with trying to import the entire system from the

They also messed up with their computer system. I forget the details from the account I read, but it had to do with trying to import the entire system from the US, database included, and spending more time fixing errors than actually selling anything. That database (if I recall right) included the sales data they used to predict demand and allocate stock, and it was completely wrong for the new market. It might have worked if they started with a few stores to work out the kinks and incorporate the data into their planning systems, but they went for a huge launch instead and couldn't keep shelves stocked because nothing was where it needed to be.