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I think you’ve raised a really interesting question! I had some thoughts to the points you made… particularly because it made me think about luxury cars and wa
by Quinzel 2y ago
I think you’ve raised a really interesting question!
I had some thoughts to the points you made… particularly because it made me think about luxury cars and watches.
1. Firstly, how do we know no one wants a luxury phone? Is there market research on that?
- there are people who want elite luxury handbags, watches, etc…
Why is the phone the exception? It’s a great question. I don’t have the answer but I sure am thinking about it now.
2. I would have thought the same about luxury car companies because I figured that making a high performance flashy car would take a lot of knowledge and skills, particularly as our cars become more digitized and electronic, BUT… luxury car companies don’t seem to have a problem with this.
Would it really be that different for phones? The principles of the technology would be much the same, it’s the marketing of the product that might differ, and maybe you could use some higher quality materials to help with your marketing pitch but… a phone is a phone, just like how my $600 watch tells the same time as a $100,000 watch - the difference is the brand.
3. Surely you could make a luxury phone good enough. I was looking at a $255,000 Rolex watch this afternoon while bored, thinking to myself, if I could afford it, I would definitely buy it, because it was really nice looking, and it would be an actual status symbol. Why couldn’t this also be the case with phones?
4. I think if you had a truely luxury phone then it wouldn’t cost too much. Sam Altman bought a watch that cost roughly $480,000 - it doesn’t buy him any more hours in the day than I get, but he was prepared to pay a lot more for an item that serves the exact same function as my watch.