iPhone is the Hermes of iPhone. That's the trick; make people rationalize it as a fashion accessory/cultural virtue signal and with good enough marketing people

iPhone is the Hermes of iPhone. That's the trick; make people rationalize it as a fashion accessory/cultural virtue signal and with good enough marketing people will buy it. Whether or not it is the apex of luxury, it really doesn't matter. The point is that it gets marketed as such, so you feel less insecure paying for it.