Software is now 10% of your working life. Y'know. I think some folk mis-read this as implying that 10% == unimportant. Which I'm sure is not @patio11's point.

Software is now 10% of your working life. Y'know. I think some folk mis-read this as implying that 10% == unimportant. Which I'm sure is not @patio11's point. It's still vitally important that you execute superbly on that 10%. It's just that that other 90% needs to get done too. You can partner up. You can hire folk. Doesn't matter who does it as long as it gets done.. I've got a superb freelance accountant and a superb non-developer full-time partner in my business which means I get to spend a lot more than 10% of my time coding. And I'm more service that software - so coding is what we sell to some extent. But looking at hours spent by everybody it's still around 20-30% coding, 60-80% everything else. [Edit: Another thing. I bet some folk read 10%==coding==fun. 90%==not-coding==not-fun. Some of that 90% is dull as ditchwater. Sorting out PAYE and tax returns is not my idea of entertainment. Great chunks of it are fascinating though. Figuring out product/market fit. Talking to clients and users about their problems. Meeting new people. Seeing those metrics and figuring out "oh shit - that's where it's going wrong". And so on. All great stuff.]