I don’t think that’s the case. People do care if they find out, which is the reason these things are usually some combination of buried in legalese, opt out (ra

I don’t think that’s the case. People do care if they find out, which is the reason these things are usually some combination of buried in legalese, opt out (rather than opt in) unclear that you can opt out of or not easy to opt out of. Edit: For example, in order to opt out without a membership you need to provide your street address. > If Costco passes this revenue down to consumers If they explicitly offered to pay people cash to track them, uptake would be nowhere near 100%. And this isn’t even as good as that, since as you say the payment would only be in the form of coupons which may or may not materialize.