Unlike advertising in other places, where you're often getting something for free, sadly that's not the case in retail media. Consumers gain nothing from it. It

Unlike advertising in other places, where you're often getting something for free, sadly that's not the case in retail media. Consumers gain nothing from it. It doesn't make products any cheaper, actually makes products more expensive. Manufacturers are pitted against one another, and whomever pays the most gets the most prominent ad placement and higher placement in search results. Manufacturers pay for it, and pass that cost onto the consumer. Then search results are skewed in favor of the manufacturers who pay the most. The only winner is the retailer. Everyone else loses.