How did Apple fall behind exactly? This article is very negative and yet very sparse on details particularly given Apple hasn't even had the event in only a few

How did Apple fall behind exactly? This article is very negative and yet very sparse on details particularly given Apple hasn't even had the event in only a few days. Seems like you would reserve judgement. If you look at Google Home amd Alexa, they may do some things better but they also do many things very poorly. I hardly think Apple has fallen behind in a substantive way and this article adds zero color to say otherwise.