Part of that core competency is promotion isn't it? A part of that used to be posters to put in the lobby of a movie theater advertising what was coming soon.

Part of that core competency is promotion isn't it? A part of that used to be posters to put in the lobby of a movie theater advertising what was coming soon. Much later home media needed a cover for the boxes. If I search for the movie on another amazon property I'd expect to see that poster.