Give it a few years. MS will 100% be using data collected by Recall for advertising purposes. I'm sure it will be anonymized, or at least they will attempt to a

Give it a few years. MS will 100% be using data collected by Recall for advertising purposes. I'm sure it will be anonymized, or at least they will attempt to anonymize it. But it will happen. Part of the problem is that MS has never realigned their internal incentives with their stated goals. The best way to get a good bonus or a promotion is to deliver "impactful" features. Once recall is out there, teams will be chomping at the bit to (ab)use its data to quickly and easily demonstrate impact. Compounding the problem is that MS has no overarching product vision. No one there is really championing the sort of clean, functional, no-nonsense OS that we all know Windows could be. Or if they are, they are being drowned out by people who have dollar signs in their eyes. Compounding that problem is that ICs and teams are strongly encouraged to be "data-driven", which means a sense of product vision is outright ignored unless you can repeatedly and consistently make up metrics that work towards a clean, functional, no-nonsense OS. This is difficult when your metrics are things like, "did the A group click this button more than the B group".