Yeah, you really get this sense when you page through their research history on the topic: https://research.nvidia.com/publications?f%5B0%5D=research_area%3A26

Yeah, you really get this sense when you page through their research history on the topic: https://research.nvidia.com/publications?f%5B0%5D=research_area%3A26 https://research.nvidia.com/publications?f%5B0%5D=research_a... CUDA won big because it made a big bet. Were it that OpenCL was ubiquitous and at feature-parity with CUDA, maybe there would be more than one player dealt-in at the table today. But everyone else folded while Nvidia ran the dealer for 10 long years.