Fair, although that shows the gross margin has declined. So why would gross margin fall, but net margin rise? I posit that it is likely that they can operate mo

Fair, although that shows the gross margin has declined. So why would gross margin fall, but net margin rise? I posit that it is likely that they can operate more efficiently when the customers buy more groceries. But if people had an issue with Loblaw, why would they buy more groceries from them?