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Target's approach was quite similar to what Walmart did in 1994, when Walmart entered the Canadian market. Walmart took over around a hundred or so of the long
by VancouverMan 2y ago
Target's approach was quite similar to what Walmart did in 1994, when Walmart entered the Canadian market.
Walmart took over around a hundred or so of the long-established Woolco stores, and converted them to Walmart stores. The Woolco stores I'm aware of were then replaced with new larger Walmart-built store in the same area within a few years.
I think Target's main problem was more timing rather than execution. In 1994, Canada still had a relatively strong middle class with money to spend, although that would eventually be harmed thanks to NAFTA, excessive government interference in the economy, and excessive immigration. By 2011 when Target showed up, Canada's middle class was already suffering, and it has only gotten much worse since then.
All of the Target stores I ever visited in Canada were decent. The pricing typically wasn't as competitive as Walmart's was, but the Target stores were generally a nicer experience.