* GOOG might have search compromised by AI, so they need to invest. * Both MSFT and GOOG see AI as a way of growing cloud and building stickiness * MSFT is in

* GOOG might have search compromised by AI, so they need to invest. * Both MSFT and GOOG see AI as a way of growing cloud and building stickiness * MSFT is investing on AI on Windows and O365 to milk further their existing enterprise customers on O365 Where is AAPL competitive position being compromised? * Android vs iPhone: they just need to continue executing * Windows vs iOS: MSFT is actually telling them how to position Given their technical moat on integrating hardware & software there is an hidden opportunity for them in being the best supporting local/on-device LLMs Out of the major players they have less disruption risk, grow depends less on AI meeting expectations and they have hidden optionality. How is this falling behind?