I have been a global tech journalist and I have been covering Apple for 20 years, give or take. Just not in English, which I guess is my shortcoming… I stopped

I have been a global tech journalist and I have been covering Apple for 20 years, give or take. Just not in English, which I guess is my shortcoming… I stopped counting the time that major publications would run Apple hit pieces like this based on speculation and “sources” that are subsequently disproven by how Apple does what it does, successfully, since the late nineties. It’s not about defending Apple, it’s about fair journalism. This headline is a journalistic fallacy, as anybody who is actually an expert about the company would understand that determining where Apple stands in a software development cycle is simply impossible. Maybe the Wsj is right this time after being wrong n times before, but I wouldn’t bet on that as much as I would bet that Apple has been working steadily and secretly at its own vertically integrated solution instead of flashing whatever AI research they had like all competitors. Which is exactly how Apple works, in case one is willing to stop and observe and report, instead of running sensationalist headlines to leech views right before a hyped event like wwdc.