> Apple depends on at least the belief that it has the best products Products are not tech. For example, before Apple Maps, Apple had the arguably best mapping

> Apple depends on at least the belief that it has the best products Products are not tech. For example, before Apple Maps, Apple had the arguably best mapping product, but did not have the tech (that was Google's). They are in a similar position with respect to the current crop of AI technologies. They could build their own tech, or they could just go to, say, OpenAI and say: "We have all these users. It would be pretty great if they started using your platform, wouldn't it?"