RealPage's formula is largely the opposite of that. Before RealPage, most large landlords would aim for 97-98% occupancy and set their rents accordingly. Real

RealPage's formula is largely the opposite of that. Before RealPage, most large landlords would aim for 97-98% occupancy and set their rents accordingly. RealPage would encourage landlords to instead aim for 90-95% occupancy by setting higher rents. Most of the time, this turned out to be a more profitable strategy, even though it makes property managers nervous because they feel like empty apartments = lost money.